There’s no better feeling as a business owner than knowing that you can get a customer.
Actually, there is a better feeling – staying connected to your customers.
It’s easy to convince someone to buy your book or choose you for their legal services once. But it’s another thing to convince someone to continue to do business with you.
When it comes to entrepreneurship, you don’t want to be one and done. You want your clients or customers to stay in touch with you.
Well, there’s some good news and bad news. The good news is that you have options. There’s so much written content that you can use to stay connected to your customers.
The bad news is that you may not know which one is the best for your business. And you don’t want to spend so much time on something that won’t help you in the long run.
That’s why you want to think about the types of written content you want to use for your business.
Let’s talk about two of the most popular types of content for businesses: emails and newsletters.
Picture this. You’re looking for some nice stocking stuffers for your family. You click on a small business’s website.
Within a few seconds of clicking on their landing page, you get hit with a pop-up ad that asks you to subscribe to the business’s email list.
This is email marketing.
Email marketing is still one of the most popular marketing tactics for all businesses. Whether you’re a small or large business, you can use email marketing to stay connected to your customers.
Once your customers give you their email addresses, the promotion possibilities are endless.
It’s a great way to authentically sell to your customers without bothering them.
How Email Marketing Helps Your Business
If an email doesn’t do anything else, it grabs your customers’ attention, especially with an awesome headline.
Because emails are short forms of copy, you have a certain amount of time to get to the point with your customers.
Fortunately, you can grab your customers’ attention in so many ways.
You can start with a catchy headline that gives away what the email is about.
You can also use nice eye-catching visuals. I don’t care who you are, we’ve all probably opened up an email because of a headline but stayed because of the pictures inside the email.
If you’re selling items like clothes or shoes, pictures of your items are the best way to go. You can show your customers what your products look like and indirectly answer a lot of their questions.
Showing The Benefits Of Your Products
Emails are also a great way to share the benefits of your products with your customers.
Instead of giving a sales pitch that your customers for sure don’t care about, you can share your products’ benefits in a more creative way.
You can get really creative with the way that you showcase the benefits of your products to your customers.
Emails are literal gold mines when it comes to sales. You can include calls to action at the end of an email for your customers to buy your products.
You can upsell other products to your customers through emails.
You can even remind customers of future discounts and products coming up.
This is the best type of content to add your personal touch to your marketing strategies.
Compared to emails, newsletters are a whole different ballgame.
When you want to build a stronger relationship with your customers, newsletters are the best type of content.
You can include all types of information in a newsletter and use them in so many ways.
Let’s say you’re a law firm that specializes in family law. You can send newsletters to your clients about divorce rates, what to expect in the divorce process, or how divorce affects children.
This can help educate your clients on the divorce process and let them know what to expect if they should end up getting a divorce.
Giving Value To Your Customers Or Clients
Newsletters are the type of content that help your business and your customers.
There’s so much value that you can give to your customers through newsletters.
You can answer a lot of your customers’ questions through the information you provide in your newsletters.
This helps you become a reliable resource for your customers. The next time that they need a product or service, guess who they will have in mind?
You don’t want your customers to forget about you after business is over. With a newsletter that has interesting and cutting-edge information, they won’t.
How Newsletters Help Your Business
The best thing that newsletters do for you is establish your credibility with your customers.
You can provide information that shows your expertise and sets your company apart.
You can also use newsletters to build one-on-one connections with your customers.
The more consistent you are with sending out newsletters, the better you are at keeping your customers’ attention.
You make it easier for them to find you and connect them to your products or services.
Which One Is Better For Your Business?
Now for the million dollar question. Which type of content is best for your business?
Like everything else, in life, it depends.
It depends on the goals that you want for your business.
If you want to increase your sales, email marketing is the best type of content for you.
Emails are still the best sales funnel for all businesses. Unlike sales calls or other marketing tactics, emails are the most cost-effective strategy with the most practical results.
Think about it. You get to sell one-on-one with each of your customers using a platform that you have full control over.
Unlike selling on Facebook or Instagram, you don’t need to follow any rules with your own emails.
But if you want content that helps you retain customers, newsletters are great for you.
Just like with emails, newsletters are a great way for you to reach your customers at the same time. And they allow repetition to work in your best interest.
When customers expect to receive valuable content from you, it helps you build trust with each of your customers or clients.
If you don’t want to choose that’s alright. That’s the best thing about being in business. Thinking outside the box is encouraged.
You can use both emails and newsletters to your advantage. You can send out emails that include newsletters to your customers.
And the information that you include in your newsletters can influence your customers to buy your products.
If you need a digital marketing writer who can help with your email marketing needs, take a look at my Services pages here.
Share in the comments how you feel about using emails or newsletters for your business.