Manhattan Book Group. Scribe Media. Nissen Public Relations. Story Monsters. These are the book publishing companies that authors would have loved to partner with in the past. But guess who’s giving them a run for their money in the marketing arena? Independent bookstores. Mainstream media would like you to believe that independent bookstores are dying … Continue reading How Independent Bookstores Have The Upper Hand In Marketing
Tag: marketing
There’s no better feeling as a business owner than knowing that you can get a customer. Actually, there is a better feeling – staying connected to your customers. It’s easy to convince someone to buy your book or choose you for their legal services once. But it’s another thing to convince someone to continue to … Continue reading Emails vs. Newsletters: Which Content Is Best For Your Business?
Are you a law firm who secretly dreads the holidays because of the potential slump? Maybe the holidays represent a time where it’s hard for you to market your legal services to your clients. Well, fortunately for you, this is the best time for you to market yourself. As sad as it is to say, … Continue reading 5 Legal Marketing Ideas For Law Firms During The Holidays
Self-published authors are becoming the norm. According to wordsrated.com, there are 300 million self-published books that are sold each year. That means that now is the perfect time to share that book that you’ve always wanted to write with the rest of the world. One of the reasons why many people hesitate to publish their … Continue reading How To Market Yourself As A Self-Published Author
If you’re an e-commerce business owner, I know you’re excited about this month! Your excitement can be summarized in two words: Black Friday! Or maybe you’re feeling a little anxious about Black Friday. You’re excited about the potential sales you can make, but you may feel nervous about competing with Amazon, Best Buy, and other … Continue reading 7 Black Friday Marketing Tips That Can Help E-commerce Businesses
When’s the last time that you checked the reviews on something before you purchased it? If it was a couple of minutes ago, you’re not alone. It’s safe to say that we all are used to checking the reviews on a product or service before we purchase it. That’s why reviews are one of the … Continue reading 5 Ways That A Pop-Up Shop Review Can Help Your Business
Congratulations! You’ve created a website for your law firm. You’ve separated yourself from other lawyers. Or have you? Creating a website is great. But what’s equally important is the content that you include on your website. Any business or professional with an online presence knows how crucial content is. The content you provide on your … Continue reading Need Some Content For Your Law Firm’s Website? Here are 6 Unique Options
As a business owner, the best thing you can do is look through things from the eyes of your customers. And that goes for every aspect of your business. When it comes to your product or service, guess what your customers don’t want to happen? They don’t want to be sold to. Yes, I know. … Continue reading How Storytelling Can Help Your Business
For those of you business owners having issues with generating leads, all of your problems can be solved with how you treat your website. That’s right. It’s all about how you’re using your website to your advantage. How are you treating your website? Are you treating it as just some other tool for your business? … Continue reading Your Website Content Is Your Secret Weapon. Here are 4 Reasons Why
Guess what a lawyer, business owner, author, and screenwriter have in common? They all have their own brands! That’s right. No matter your profession, you have your own brand. Even though some people make establishing a brand sound difficult, it’s actually quite fun. Your brand is what makes you unique. It’s an authentic extension of … Continue reading Don’t Be Afraid Of Creating Your Own Brand