Lawyers, when it comes to the internet, you’re just like everyone else.

You want to stand out amongst the competition.

Depending on where you live, there’s hundreds of law firms that people can choose. How can you make sure that your clients find their way to you?

Simple: your law firm’s website.

Think of your website as your digital office. It is your client’s first introduction to your team, your services, and a potential relationship.

There are so many ways that your website can work for you and market your services to your client. But if your website is not up to par, it can hurt your business.

To make the best website for yourself or your law firm, here are 4 easy tasks you should keep in mind:

Use a fresh and simple design

Have you ever seen those law firm websites where there’s so much information listed on just the landing page?!?

Who wants to go through that?

When you are designing your website, you want to start with a design that looks nice and is visually appealing to your clients.

You want to make sure that your design is unique to you and your brand and looks different than the other law firm websites.

The last impression that you want to make with future clients is to look just like all the other law firm websites they come across.

Choosing a website design that establishes your brand is easy. You can work with a graphic designer or a freelance writer to help you establish your law firm’s brand voice.

Once your brand voice is created, you can select the right type of design that would convey your voice to your clients.

Step Up The User Experience

As lawyers, you understand the importance of organization. The same is true for your website.

Your clients are more likely to stay on a website that is properly organized. Nine times out of ten, your clients are looking for specific information.

Your client will not take the time to decipher which of your pages will have the information that they’re looking for. They’ll just leave your website.

With every type of content on your website, you want to make sure that the client’s user experience is easy.

That means being able to easily navigate through your website, finding information in a structured manner, and being able to easily read the information on your website pages.

One of the most critical functions that you want on each of your website pages is a call to action.

A call to action is basically the action that you want the client to take after presenting your information. We all know the call to action that each law firm website has: Call or contact us for a free consultation.

However you want to word your call to action, make sure that the action you want your client to make is clear.

If your page does not have a call to action, your client is not going to take it on a whim. Setting up a call to action is directing your client on what steps they need to take next.

Otherwise, they will wander out of your digital office.

Give Your Clients The Best Content

Just as important as your website design, you want to make sure that the content on your website is fresh and unique.

The best way that you can make your website attractive to your clients (and the search engines) is to produce high quality content on a consistent basis.

This content can range from blogs on the practice areas that you represent to all of the headlines on your website pages.

Headlines in particular can make or break you.

Because your client is looking for specific information, you want to attract them with the most appealing headlines.

If your headlines are very appealing, they can convince your client to continue to read the rest of your content.

One of the best ways that you can keep your content fresh and up to date is writing landing pages for different locations.

Your landing page is the first impression that your client will have. You want to make sure that whatever content you include helps to answer the client’s problems.

This is the time where you want to take the lawyer cap off and think about your content from the client’s perspective.

What are some of the questions that your client would want to know if they were in this type of accident? How can I explain the process in a way that they will understand?

Show Your Law Firm’s Credibility

Another important feature that your website should do is establish your firm’s credibility.

You want your clients to know specifically what type of lawyer you are, what services you provide, and how you can help your client.

There is no better way to show this information than with attorney profiles and Practice Area Pages.

Your attorney profile can definitely establish you as a credible source in your practice area. Next to your home page, it is the page that will drive the most traffic to your website.

You can make a huge mistake treating your attorney profile as just another resume. Even though your clients want to know some of your past credentials, they don’t care.

They want to know who is going to be representing them and how your expertise is going to help them.

And that is the approach that you want to take when writing your attorney profile. You want an attorney profile that displays information like:

  • Your educational background
  • Your professional experience
  • Your philosophy
  • Your past successes
  • The approach you take with your cases

Don’t be afraid to include professional photos to your profile. Photos help to not only make your website more visually appealing but helps to humanize you with your clients.

In addition to your attorney profile, you can include reviews and testimonials on your website.

Your clients are used to looking everything up about you online, from your social media profiles to your law firm’s reviews.

Reading reviews and testimonials can help you seem more credible for your clients, especially when those reviews are positive.

If you are a lawyer or law firm, comment below about your experiences with website marketing.

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