Be honest. Before starting your business, did you even know what digital marketing was?
Don’t feel bad if you didn’t. You’re not alone.
Many of us weren’t familiar with digital marketing and how much it can help our businesses.
Even today, as we head into 2023, there are still some business owners who are allowing their ignorance about digital marketing to affect their business.
It’s okay if you don’t know everything there is to know about digital marketing. But to make assumptions and to outright ignore its benefits is the best way to slow the growth for your business.
What Many Businesses Get Wrong About Digital Marketing
One of the biggest misconceptions that businesses make about digital marketing revolves around what it is.
What’s the first thing that comes to mind when you think of online promotion? Social media, right?
Well, even though social media is one part of digital marketing, it’s not the only part.
Digital marketing is the online promotion of products and services on the internet. There are so many online channels that businesses can use to promote themselves.
Websites, Google My Business pages, and even emails are a part of digital marketing.
Sounds like a wide range of possibilities, right? That’s why digital marketing is so fascinating to businesses.
Yet, there are other feelings that businesses have about digital marketing that limit their growth possibilities.
Here are 5 myths that businesses believe about digital marketing that need to stay in 2022.
Only Big Businesses Need Digital Marketing
Small business owners shoot themselves in the foot with this myth.
It’s true that the household names like Nike and Kate Spade use digital marketing. But who says that only they can?
You’re a business owner, right? You have a product or service that can help someone, right?
Well, that’s enough reason why you need digital marketing right there.
Digital marketing is the best way to connect you with your intended audience. That’s something that every business needs, no matter what size.
Some business owners run across digital marketers and don’t even know it. Have you heard of copywriters and content writers?
Those are digital marketers. They can create the content that your business needs for its promotion.
Digital Marketing Is A Nice Luxury
Another common myth that businesses have about digital marketing is that it’s a nice option.
That’s like stating that having customers is a nice option.
Any business that is treating digital marketing as an option is choosing growth as an option.
Digital marketing is easily replacing traditional advertising day by day.
In fact, Google gets more than 77,000 searches per second according to Internet Live Stats.
You want your business to have a strong online presence. It doesn’t matter how well your business does offline.
If you can’t connect your audience to a website or a social media page, it causes doubt in the minds of your potential customers.
The Results Are Instant
Instant results from digital marketing is another common myth.
How awesome would it be if you posted one blog post and hundreds of viewers flocked to your website?
Every one of us would love that, myself included.
However, we know that’s not going to happen.
Like everything else in business, the results from digital marketing takes time.
You’re not going to post content on your website that will attract hundreds of people to your website after using digital marketing services for one month.
At the same time, it’s not going to take forever until you see results from your online content.
Digital marketing strategies can help your business meet that sweet spot with online marketing.
In fact, that’s the best thing about digital marketing strategies. They are designed with your business goals in mind and can be customized based on those goals.
There are strategies that can meet your short-term and long-term goals for your business.
Digital Marketing Has No True Impact
The next myth about digital marketing is about its true impact for businesses.
Some business owners look at how large the internet is and get intimidated.
They look at how vast the audience is on the internet and don’t believe that their little business can compete with the millions of other businesses.
They’re completely wrong.
It’s true that the internet is a large place. But again, that’s what digital marketing is for.
If you want to market yourself to your specific location, digital marketing can help you with that.
Even better, you can still expand your reach and be exposed to several clients in different states and countries.
Digital marketing is a great tool that helps connect businesses with their intended customers.
The more catered a business’s digital marketing strategy, the better chances they have of reaching their desired audience.
Content Is Crap
The last myth that businesses have about digital marketing is, frankly, that it’s pointless.
What’s the point of having content on your website? As long as you have a website, that’s great, right?
It’s that type of thinking that keeps your business in the sunken place.
It’s a waste of time to have a website with nothing of substance on it. The best way to continue to attract customers to your website is with fresh content.
In fact, 72% of online marketers view high-quality content creation as the most efficient SEO tactic.
Seems like content creation is still the main digital marketing tactic that matters.
And as we head into 2023, it’s not slowing down any time soon.
How To Make Digital Marketing Work For Your Business
Even if you’ve believed one or several of these myths about digital marketing, it’s ok.
Now that you know more about digital marketing, you can go into 2023 with a new confidence.
The more you know about digital marketing, the more that you can use it to your business’ advantage.
To learn more about how digital marketing can work for you, check out my blog post Digital Marketers: The Key To Business Growth – Valeria Publications.
If you need a digital marketer who can help with your business’s online marketing, click on the link to my Services Page and schedule a consultation here.
Tomas Laurinavicius. October 6, 2022. “Powerful Digital Marketing Statistics and Facts for 2022”. www.bestwriting.com. Link: Powerful Digital Marketing Statistics and Facts for 2022 (bestwriting.com)