Name one thing that you can get better at without being consistent in it.
Go ahead. I’ll wait.
That’s right. You can’t get better at something without trying your hand at it on a consistent basis.
Even if you can just dedicate 15 minutes to something, that’s still progress. You’re guaranteed to see some improvement by doing the same activity on a daily basis.
The same is true for your marketing strategy, especially content creation.
When it comes to content marketing, consistency is so important.
It’s the thing that so many business owners don’t consider until it’s too late.
How can being inconsistent with your content marketing affect your business? Let’s find out.
How Being Inconsistent Hurts Your Business
Let’s say you run an e-commerce business. How confident would your customers feel about purchasing your product if they had to guess whether it was in stock or not?
That’s the same sentiment you need to have about your content marketing.
You don’t want to be inconsistent when it comes to your content marketing needs.
What does being inconsistent look like?
- Not having the same brand message across all platforms
- Posting content that doesn’t align with your brand’s identity
- Forcing your audience to hunt for your content
- Failing to establish the same brand voice across all platforms
- Failing to post content on a consistent schedule.
These issues can make it harder for you to establish trust with your audience. Even worse, it can leave your audience dissatisfied.
Issues With Consistency
Imagine this. You’re on a popular social media platform.
There’s a review that’s trending pretty high on this social media platform. In the review, the user talks about how their life is better because of the information they learned from your content.
That is what consistent content marketing can do for your business.
You want to provide consistent content that your audience can depend on. That helps solve your audience’s problems.
Unfortunately, there’s many problems that prevent businesses from being consistent with their content marketing.
When it comes to content creation, these are the top two problems many businesses run across:
- Content creation ideas.
- Strategies with content marketing.
This problem happens with every business owner.
Businesses don’t know how to stay cutting edge when it comes to creating content.
This may be creating new and unique content that their audience may find appealing. Or creating the best content for different platforms.
You can’t create the same type of content for different platforms and expect the same engagement.
Believe it or not, there are some types of content that are engaging on one platform and irrelevant on others.
Content creation strategies are another issue businesses face.
Another reason why businesses could struggle with content creation is because there’s no plan set in place.
If a business doesn’t have a content creation strategy, that’s a serious flaw.
It’s great if you have content on your website. It’s not great if you’re just guessing about the type of content that your audience is interested in.
The best thing about a content marketing strategy is that everything is considered, including the business’s objectives.
When you know what you want out of your content, that’s half the battle right there. You can then select the best content for your business’s goals and measure the results.
Creating content without a strategy is literally like taking a shot in the dark.
Who Can Help You Stay Consistent With Your Content Marketing?
Fortunately, there are so many practical solutions for your consistency problems.
There are so many people who can help with your content creation needs, from copywriters to content writers.
Look around. There are digital marketers for just about every business out there. There are content writers who specialize in health care content, pet content, beauty content, and legal content.
And the possibilities are just as endless when it comes to the type of content they can create for your business.
If you want a how-to brochure for your tech company, there are content writers who can create that for you.
If you need someone who can write emails for your subscriber list, you can reach out to an email copywriter.
There are even copywriters who can create infographics for your website.
Even better, you can hire a team of writers to produce different types of content for you.
How Consistency In Content Marketing Helps Build Your Business
Being consistent with your content creation is the best way to establish trust with your audience.
Who doesn’t want their audience to view them as an expert when it comes to a certain subject?
The more catered content that you provide to your audience, the more they will trust your brand.
Your audience will not take a certain action until they are able to trust you.
Your audience won’t move unless they know that they can trust you.
Consistency can also help build your brand’s awareness. Creating the most amazing content for your audience can help keep your business on your audience’s mind.
When they think of who can solve their problem, you want them to automatically think of you. Creating content is the best way to brand yourself and keep your business in the minds of your audience.
Consistency also makes it easier to maintain your business’s brand.
No matter what size your business is, you want to be able to maintain the same brand voice on all channels.
You don’t want to fall victim to being a Jack or Jill of all trades and master of none.
No matter what content you create or what platform you use, you want to maintain the same brand voice and identity.
Having a digital marketing strategy can make sure that your brand voice is consistent throughout all of your content.
There’s No Better Time Than Today
If you haven’t been consistent with your content creation, don’t beat yourself up.
There’s no better time than today to get control of your content marketing.
If you haven’t even started creating content for your business, even better!
Take a look at my blog post How a Creative Brief Can Help Your Online Business – Valeria Publications on how to get started.
What are some issues you’ve experienced with being consistent with your content? Feel free to share in the comments below.