Niche Writers, Can You Plagiarize Yourself?

As a content writer, one of the most recommended suggestions is to select a niche. And there’s nothing wrong with this advice. But be honest. Don’t you find it hard to not write about the same thing over and over again? I know I do. And it’s more than just writer’s block. Depending on your … Continue reading Niche Writers, Can You Plagiarize Yourself?

Best Digital Marketing Tips For The Holidays

Ah, the holidays are here! Now it’s time to take it easy until January, right? You wish! Some digital marketers think that things begin to slow down during the holiday season. They couldn’t be more wrong. The holiday season can be the most profitable time for your business if you allow it to be. In … Continue reading Best Digital Marketing Tips For The Holidays

How To Build A Strong Online Presence As An Author

Self-publishing has leveled the playing field. Instead of being forced to follow the lead of outdated publishing companies, authors now have full control of the book marketing process. The issue is that many authors don’t know where to start when it comes to marketing their book. Well, the good news is authors can start with … Continue reading How To Build A Strong Online Presence As An Author

A Beginner’s Guide To Customer Relationship Management (CRM)

Has this ever happened to you? You and your friend are hanging out at the mall. You walk past a Nike store and tell your friend about buying a certain pair of shoes. A few hours later, you and your friend are watching videos on YouTube. As the video breaks for an ad, you see … Continue reading A Beginner’s Guide To Customer Relationship Management (CRM)

How Cornerstone Content Can Improve Lawyers’ Websites

When it comes to digital marketing, lawyers want the same thing. They want their websites to be the first result on a search results page. And to do that requires a little bit of strategy. No, that doesn’t mean that you need to stuff your blog posts or FAQ pages with keywords. But you do … Continue reading How Cornerstone Content Can Improve Lawyers’ Websites

The Benefits of Using an Editorial Calendar

One of the biggest lies about creating content is that it’s easy. Tell that to a video editor who spends one to two hours editing a 15-minute video. Or a blogger who must spend hours writing, editing, and creating graphics for their blog posts. Just like any other professional career, content marketing can be time-consuming. … Continue reading The Benefits of Using an Editorial Calendar

B2B vs. B2C Marketing

If you’ve ever participated in digital marketing, you’ll know that there is no such thing as a “one-size-fits-all” marketing strategy. There are different strategies for different types of groups. You would not market your products or services to a person the same way you would with a business. That’s why it’s important to know the … Continue reading B2B vs. B2C Marketing

5 Ways That Digital Marketing Can Transform The Legal Industry

Ask anyone who works in the legal industry what the main problem is. Being slow to change. This slowness to change is costing the legal industry so much more than money. It’s no secret that the legal industry is – outdated – to say the least. In a day and age where 96% of people … Continue reading 5 Ways That Digital Marketing Can Transform The Legal Industry

How To Make Your Writing More Profitable

I don’t care what other people think. Your writing is worth more than just a few dollars. There’s a lot of money to be made, especially as a writer. Whether you’re a new or professional writer, you want to make sure that your writing is as profitable as possible. Here are some practical steps that … Continue reading How To Make Your Writing More Profitable

Don’t Be Afraid Of Creating Your Own Brand

Guess what a lawyer, business owner, author, and screenwriter have in common? They all have their own brands! That’s right. No matter your profession, you have your own brand. Even though some people make establishing a brand sound difficult, it’s actually quite fun. Your brand is what makes you unique. It’s an authentic extension of … Continue reading Don’t Be Afraid Of Creating Your Own Brand