Valeria Publications

When it comes to digital marketing, there’s one mistake that many business owners make.

They put their social media platforms on a higher pedestal than their website.

Should it be the other way around? Absolutely! Your website is your greatest asset online.

It’s okay to use your social media platforms to redirect traffic to your website. That’s one aspect of the topic we’re going to dive deep into – website marketing.

A Simple Guide To Website Marketing

What is website marketing? It’s the promotion of a website to help meet a particular goal (Chris, 2023).

This goal could be

• To generate more sales.
• To increase a number of subscribers.
• To establish yourself as an authority in your particular field.

You may be thinking that all of these goals can be reached by using your social media platforms. And that’s true.

But again, your website is your platform. You don’t have to abide by the guidelines that change every month. You can offer your products or services to your visitors freely.

Benefits of Website Marketing

What are some of the benefits of website marketing for your business? Let’s find out.

Targeted Marketing

With social media marketing, you’re sharing your products and services with a sea of other online businesses. Website marketing allows you to cater to your specific audience. You know that the people who visit your website are interested in what you have to offer.

Brand Awareness

Website marketing is another way that you can personalize your brand. Think about different parts of your website that can help you stand out:

• Your landing page.
• Your website design.
• The content you share.
• The visuals.
• The colors.

All of these elements can help you establish your personal brand.

Customer Experience

You can use your website to create a high-quality experience for your customers.

Have you ever tried to click on a website and the pages were taking too long to load? How annoying is that?

Or what about searching for a particular item on a website? Have you ever just given up because the website was just too difficult to get through?

Making your website compatible with other devices and easy to navigate are just some ways that you can cater to your audience.

Better Relationships

Website marketing can also lead to better relationships with your target audience.

Traditional advertising can come across as transactional. You’re just offering your products or services to everyone.

With website marketing, you get to provide value to your audience before any business takes place. The content that you share with your audience can help provide value to them in some way.

This can help establish trust between you and your targeted audience. Customers don’t just want to spend their money on businesses that they don’t know.

They want to do business with brands that are passionate about what they are in, and who are knowledgeable about their field.

A Website Marketing Checklist

So, you’re ready to get started with marketing your website. Where exactly do you start?

Here is a little checklist to make sure that your website is on the right track:

• Site performance. You want to make sure that your website is compatible with a mobile device. A majority of your customers may access your website from their mobile phones (Roggio, 2018).
• Search engine optimization (SEO). You want to make sure that your website pages are practicing some SEO guidelines. Following SEO guidelines can help your website rank high on certain search results pages. It can also help explain the intent and purpose of each page for your visitors.
• Online store. If you are selling products to your audience, you want to make sure that your audience can purchase those products easily. This includes writing the best product descriptions and directing your customers to the right landing pages.
• Content. Your website should have some type of content to offer to your visitors. This content could be a blog, newsletter, or an eBook.
• Website pages. Each page on your website should serve some type of purpose. At the very least, you want a landing page, an About page, and a Call to Action page.
• Visuals. Even if you’re a writer, you want to include clean and visually appealing images on your website. You can use your visuals to intentionally draw attention to certain website pages or content.

How To Make The Most of Website Marketing

In addition to the items listed above, the best thing you can do is create a website marketing strategy.

Just like any other type of marketing, website marketing requires a plan. You can wing it if you want, but you’ll just become frustrated throughout the process.

A website marketing strategy can help you make the most out of your website. It can help you answer some of the following questions:

• Who is your target audience?
• What are their problems?
• How can your website help them solve their problems?
• What type of content do you want to put on your website?
• How many pages does your website need?
• What social media links do you want to include on your website?
• How do you want to promote your website on your social media platforms?
• How will you use your social media platforms to redirect traffic to your website?

Just thinking about these questions can seem overwhelming. But when you map out your website marketing strategy, the answers start to appear in front of you.

Final Thoughts

As you can see, website marketing is not as complex as it seems. It’s a great marketing tool that can help your business generate more sales, introduce your business to a wider audience, and establish your expertise.

The next step that you can take is to create your own website marketing strategy. If you need additional information on website marketing, check out my blog post How To Make Your Website Your #1 Marketing Tool – Valeria Publications.

Share your thoughts in the comments section below.

Sources:

Chris, A. (2023, October 31). Website Marketing – The Complete Strategy Guide (Updated). Reliable Soft. Retrieved from Website Marketing – The Complete Strategy Guide (Updated) (reliablesoft.net).

Roggio, A. (2018, July 24). The Web Marketing Checklist: 40 Ways To Promote Your Website. Practical Ecommerce. Retrieved from The Web Marketing Checklist: 40 Ways to Promote Your Website – Practical Ecommerce.