Valeria Publications

When it comes to marketing your business, there are so many tools at your disposal.

Traditional ads. Facebook ads. Social media engagement. Word of mouth.

But one of the most overlooked tools is a business’s website.

So many people consider a website as a business’s digital storefront. And it is.

But your website can do more for your business than just show your customers that you are legit.

Your website can be used to give your customers a high-quality experience online – if you take advantage of the following tips.

Making Your Website Your #1 Marketing Tool

It’s important to keep up with other digital footprints like your social media pages.

But it’s just as important to give your website the attention that it needs.

Here are some practical tips that every business can use to market their websites properly.

Easy Navigation

If you don’t remember any other tips, remember this: your website needs to be easy to navigate for your customers.

What do I mean by easy navigation?

• Mobile compatibility
• Visible directions that instruct users on where to go
• Consistent layouts for each page
• Simple user experience
• An intentional use of SEO
• A top menu that’s easy to find
• Visible calls to action.

Why is navigation so important for a website? Well, it’s designed to benefit you and your customers.

The more difficult it is to navigate your website, the more frustrated your customers will get. Are your customers going to do business with you when they’re frustrated? No.

Navigation also helps your website rank high in search engines.

The clearer and more concise your website navigation, the better the user experience. Websites with great user experience usually rank high on search engine results pages.

One of the best tips to keep in mind is to make your navigation as simple as possible for your customers. Be strategic about where you want to place your navigation bar.

And speaking of simplicity, that’s another key tip to keep in mind.

Keep Your Design Simple

Keep. It. Simple. No matter what.

From the colors you choose for your website to the font type you use, make sure that your design choices are simple.

Yes, presentation is important. But it should never come at the expense of your website’s true purpose.

Your website should be used as a hub of information for your customers. And if your customers are thrown off by the color scheme or confused about your page’s directions, information will be the last thing on their minds.

When designing your website for marketing, keep the following tips in mind:

Be Selective with Your Color Choices

Some parts of your website page don’t need to be doused in bright colors. Other parts – like your action buttons – do.

Be selective about the colors you select for your website. Think about your messaging and the comfort of your customers when choosing your colors.

Be Consistent With Your Typography

Just as important, make sure that your typography is consistent across all your pages.

This applies to all your stylistic choices, from the font size of your headlines to the spacing between your blog posts.

When all these choices are consistent across the board, it gives your website more than just a professional look.

It makes it easier for your customers to trust you. They know what to expect while interacting with each page.

The easier it is for your customers to read your website pages, the greater the engagement.

Be Considerate About The Images You Use For Your Design

In addition to the typography, you want to put some thought into the type of images you put on your website.

What many content creators don’t realize – until it’s too late – is that images are copywritten as well. You can land in serious legal trouble if you use a photo or an image on your website that you don’t own the copyrights to.

So, what are your other options for visuals?

You can create your own original images. While stock photos are another option, you don’t want to rely on them. They can make your website appear boring.

Creating your own graphics or images is a great way for you to brand your website and help you stand out amongst your competitors.

Create Multimedia Content For Your Website

Another practical tip that can help with your website marketing is creating multimedia content.

One of the main reasons why your website is so powerful is because of the content you can provide. But what type of content is right for your website? And how can you avoid running out of content for it?

Multimedia content is content that incorporates all the elements that we all love – visual, text, and audio. When you combine all these elements, you create a Voltron of content.

This type of content helps market your website for several reasons. It helps expose you to a wider range of customers. You’re guaranteed to interact with more people, regardless of whether they like to read or watch their content.

You’re also more likely to increase your website’s engagement. The more value your content has to offer, the more time your customers will spend engaging with it.

Take Advantage of Social Media Marketing

Last but certainly not least, use your social media platforms to direct traffic to your website.

You don’t have to choose between your social media channels and your website. In fact, the two can go hand in hand.

Just like your social media handles can be included on your website pages, you can promote the content from your website on your social media channels.

Let’s say that you create a podcast and post it on one of your website pages. You can create a social media post promoting that podcast with the link to your website.

By doing this, you’re killing two birds with one stone. You’re creating additional marketing content for your website while directing more traffic to it in the future.

Final Thoughts

This year, you can make your website your main marketing tool. By improving the usability, making navigation easier, and creating engaging content, you can market your website as a professional.

 For more website marketing tips, check out my blog posts Make Your Content More Appealing With Readability – Valeria Publications and Increase Your Website Traffic With Color Psychology – Valeria Publications.

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