If you’re an e-commerce business owner, I know you’re excited about this month!
Your excitement can be summarized in two words: Black Friday!
Or maybe you’re feeling a little anxious about Black Friday. You’re excited about the potential sales you can make, but you may feel nervous about competing with Amazon, Best Buy, and other household names.
The good news is that when it comes to Black Friday, you’re on an even level playing field. No matter the size of your business, you can use the same marketing tips that Amazon and Best Buy use to promote Black Friday sales.
Here are 7 Black Friday marketing tips that your business can take advantage of during the holiday season.
The first step you want to take is to create an effective Black Friday strategy. You should plan to start marketing your Black Friday content at least one month from Black Friday.
Planning out your strategy can help relieve some of the stress that you may be feeling about promoting Black Friday sales.
There are so many marketing funnels that you can use to distribute your Black Friday content.
Let Your Email Marketing Guide You
One of the most popular funnels that all e-commerce businesses need is an email subscriber list.
Email is one of the most common sales funnels for large and small businesses. They are great ways to keep in touch with your subscribers and market to them without getting on their nerves.
You can use emails to send Black Friday discounts and deals to your subscribers all the way up until the final day. There are even email marketing tools that schedule emails in advance for e-commerce business owners.
If you want to increase your chances of having your subscribers open up your emails, write an attention-grabbing headline in the subject line.
Step Your Landing Page Up
One of the biggest hidden gems that you can use for Black Friday sales is your website’s landing page.
Even outside of Black Friday, your landing page is the front of your digital store. It’s the first impression that many viewers have when it comes to your website.
If your landing page does not have information on Black Friday deals, you’re playing yourself.
Many shoppers are already looking for Black Friday deals. You can make it easier for them by creating a Black Friday landing page on your website.
This helps make Black Friday shopping much more convenient for your customers and generates more traffic to your website. Everyone wins in this situation.
Share Black Friday Deals On Your Social Media Platforms
Black Friday and Social Media platforms go hand in hand.
Your customers are already on social media platforms and more than likely use them to make their shopping decisions.
Even better, your social media platforms attract all kinds of shoppers, from the ones who are looking for the best deals to the ones who want what they want when they want it.
Creating a social media marketing strategy can make it easier for you to connect with all kinds of shoppers.
Just like with your emails, you can post Black Friday content all the way up leading to the big day. This content could be interesting facts about your products to additional exclusive sales.
You can also include calls to action with a link to your website.
This makes it even more convenient for you to sell your products through your social media platforms.
Aside from direct selling, you can use your social media platforms to address any concerns that shoppers may have about your products. This can help build a better connection with your customers and lead to a longer business relationship after Black Friday.
Post A Countdown Timer On Your Website
Adding a countdown timer to your landing page or social media platforms builds excitement for your customers.
For customers who may have forgotten that Black Friday is approaching, it could be a great reminder and cause them to start thinking about shopping.
It can also help indecisive customers make a decision about which items to purchase. Countdown timers can even be posted on product pages and make it easier for customers to purchase your products.
Countdown timers are a great way to hype up Black Friday on your website and remind your customers of your Black Friday deals.
Expose Yourself To A Larger Audience With Hashtags
When your customers are searching for Black Friday deals on social media, they’ll be searching through specific hashtags.
This is great news for you when it comes to connecting with a larger audience. You can use the same hashtags that your customers and others use to reach shoppers who are looking for Black Friday deals.
You can include Black Friday or Black Friday deals as some of the hashtags used in your posts on your social media platforms. This can expose you to a larger audience before, during, and even after Black Friday.
Even though many people will be shopping online, you still want to be strategic about how you will introduce your e-commerce business to a greater crowd.
Be Strategic With Your Website Pages
And speaking about being strategic, you want to be strategic about each page of your website.
You don’t just want to dedicate your time and attention to your landing page and ignore your product pages. Your product descriptions are still an important piece when it comes to convincing your customers to take action.
That’s why you want to be strategic about the way that each of your website pages are used.
Your product pages for example can be used to help you with cross-selling and upselling. You can include complementary products and other Black Friday combos that your customers will be interested in.
Customers who are searching for promo deals and discounted deals will love to have this information available on the product pages.
You also want to make sure that your entire website is ready for the increased traffic before Black Friday. The worst thing for your e-commerce business is to shut down temporarily or slow down and ruin the shopping experience.
Leading up to Black Friday, you want to make sure that the speed of all your website pages is up to par and that your entire website is protected from cyberattacks.
This entire holiday season can work for you and your business if you plan accordingly. If you plan on using one or several of these tips, try them out and share in the comment section how they worked for you.
If you need additional marketing tips that can help your e-commerce business, check out my blog posts Here’s How Your Product Descriptions Can Help You Make Money In Your Sleep – Valeria Publications and How a Creative Brief Can Help Your Online Business – Valeria Publications.