I don’t care what other people think. Your writing is worth more than just a few dollars.
There’s a lot of money to be made, especially as a writer. Whether you’re a new or professional writer, you want to make sure that your writing is as profitable as possible.
Here are some practical steps that can help you add more value to your writing.
Treat Your Writing As A Business
Sure, you can apply for that Copywriter position on LinkedIn. You can stalk Fiverr or Upwork for the latest freelance writing gigs.
But why would you cheapen your writing?
In the world of business, it’s all about solving problems with solutions. If your product or service can solve a client’s problem, that is what makes you valuable in the marketplace.
This is the lens that you want to examine your writing through. What problems can your writing solve for your clients?
In addition to answering this question, here is another set of criteria that can help you treat your writing career as a business.
Revisit Your Niche
Your niche is pretty much the subject that you specialize in. The fun thing about niches is that there is a variety to choose from.
If you’re a writer who hasn’t chosen a specific niche, it’s okay. There’s always time to narrow down on a particular niche.
The more you know about your niche, the more you can reveal new opportunities for your writing. Think about the following questions:
- What subjects are you knowledgeable about? If you’re someone who’s passionate about gaming or tech, these are great industries that always need writers. Think about your interests or even subjects you learned about in school.
- What industries need writers? This is somewhat of a trick question because EVERY industry requires writers. But some industries are more lucrative than others.
Once your niche has been selected, do some research on the latest trends in your industry. Study the latest issues and discover ways on how to solve them.
If possible, think about ways that your niche can crossover into other niches. Tech is an industry that can crossover into nearly every type of industry. You could write content that combines the latest developments in tech with healthcare.
Following this, you also need to create a system that helps you book clients on a regular basis.
Visualize Your Ideal Client(s)
Just like your niche, you want to envision the types of clients you see yourself working with. This doesn’t mean accepting whatever client comes your way.
Remember, you are the one with the solution.
The better you can describe your client, the better. Are you a writer who works with small business owners who need help with their website content?
Do you want to work with a startup tech company that needs a writer who specializes in cybersecurity?
Once you’ve envisioned your clients, it’s time to do some research. Search for the top companies in your industry and, if possible, write down their email addresses or contact information.
The most important thing is that you create a system that helps you generate leads. This system could be pitching to a certain amount of clients each day or advertising your services on different social media platforms.
Next comes another important recommendation: increase your skillset.
Increase Your Skillset
Your writing has more value than just its rates.
There are many reasons that businesses still rely on writers – even in the age of automation.
Some of these reasons could be:
- Convincing customers to take action
- Establishing their clients as experts in their industry
- Creating relevant content for websites
- Informing customers of a business’s products or services
- Establishing a business’s brand
- Creating clear and concise content.
If your writing can help achieve one or several of these goals, your writing will be of extreme value to your clients.
One of the best ways to continue to add value to your writing is by improving your skillset. It’s never too late to learn new copywriting or SEO skills.
You can even look at developing other skills outside of writing. Writers also specialize in keyword research, proofreading, and even graphic design. Learning about the latest trends in your industry will always give you a bit of an edge in the marketplace.
Finally, making your writing more profitable requires you to practice.
Practice Writing Different Samples
The most important part about mastering your craft is doing it over and over again. This is also true for your writing.
Writing different types of content helps to keep your skills sharp. It also shows your clients that you are multifaceted. There are many different types of writing samples that you can create, from blog posts to newsletters to brochures.
For a great starting point, take a look at the content on some of your clients’ websites. In your spare time, create writing samples that mirror your clients’ content.
Profitability is not just in monetary value. You want to make sure that your writing career is as stable as possible. Investing into your skills, staying on the prowl for new opportunities, and staying knowledgeable about your niche will help you do just that.