Think about this: a business in 2023 doesn’t have any type of online presence. Does that business seem credible to you? Of course not. Every business, no matter the industry, has some type of social media presence. E-commerce businesses. Tech companies. Hairstylists. Nail technicians. So why can’t lawyers have a strong social media presence? If … Continue reading A Guide To Social Media Marketing For Lawyers
Tag: content marketing
Ah, the holidays are here! Now it’s time to take it easy until January, right? You wish! Some digital marketers think that things begin to slow down during the holiday season. They couldn’t be more wrong. The holiday season can be the most profitable time for your business if you allow it to be. In … Continue reading Best Digital Marketing Tips For The Holidays
Has this ever happened to you? You and your friend are hanging out at the mall. You walk past a Nike store and tell your friend about buying a certain pair of shoes. A few hours later, you and your friend are watching videos on YouTube. As the video breaks for an ad, you see … Continue reading A Beginner’s Guide To Customer Relationship Management (CRM)
When it comes to digital marketing, lawyers want the same thing. They want their websites to be the first result on a search results page. And to do that requires a little bit of strategy. No, that doesn’t mean that you need to stuff your blog posts or FAQ pages with keywords. But you do … Continue reading How Cornerstone Content Can Improve Lawyers’ Websites
One of the biggest lies about creating content is that it’s easy. Tell that to a video editor who spends one to two hours editing a 15-minute video. Or a blogger who must spend hours writing, editing, and creating graphics for their blog posts. Just like any other professional career, content marketing can be time-consuming. … Continue reading The Benefits of Using an Editorial Calendar
If you’ve ever participated in digital marketing, you’ll know that there is no such thing as a “one-size-fits-all” marketing strategy. There are different strategies for different types of groups. You would not market your products or services to a person the same way you would with a business. That’s why it’s important to know the … Continue reading B2B vs. B2C Marketing
Ask anyone who works in the legal industry what the main problem is. Being slow to change. This slowness to change is costing the legal industry so much more than money. It’s no secret that the legal industry is – outdated – to say the least. In a day and age where 96% of people … Continue reading 5 Ways That Digital Marketing Can Transform The Legal Industry
Every business needs a strong social media presence. And guess what? If you’re a content writer, you are a business! It’s important for you to use the right social media platform to promote yourself and your services. One of the biggest mistakes writers make is assuming each social media platform is the same. Each platform … Continue reading Best Social Media Platforms For Content Writers
Being a legal content writer is not for the faint of heart. Well actually, that’s not true. It’s not as difficult as writing a dissertation. But it comes with its own set of challenges. When it comes to content marketing, law firms face the same issues. They need content that shares how their legal services … Continue reading 5 Mistakes To Avoid As A Legal Content Writer
I think we’re all pretty tired of hearing about AI. I know I am, for many reasons. But the main reason is because of a possibility that’s not going to happen. Content writers have this irrational fear about being replaced by AI. For what, I don’t know. If you understand what you bring to the … Continue reading Content Writers, You’re Not Getting Replaced By An AI. Here’s Why