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Continue reading →: How Independent Bookstores Have The Upper Hand In MarketingManhattan Book Group. Scribe Media. Nissen Public Relations. Story Monsters. These are the book publishing companies that authors would have loved to partner with in the past. But guess who’s giving them a run for their money in the marketing arena? Independent bookstores. Mainstream media would like you to believe…
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Continue reading →: Make Your Content More Appealing With ReadabilityI don’t care how much you love to read. If you see a social media post that looks like a thesis statement, you’re scrolling past it like everyone else. And I don’t blame you. Your time is precious. You can’t afford to read something that even looks like an essay.…
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Continue reading →: 5 Psychological Triggers That Can Empower Your CopywritingMany copywriters have their opinions on Chat GPT. Some are worried about being replaced by AI. But I’m not. Why? Because I can do something that Chat GPT will never be able to do. Connect with other people. It doesn’t matter how amazing Chat GPT or other AI systems become…
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Continue reading →: A Simple Guide To Brand ManagementEvery business has it, no matter how large or small. It stays with the business until its end. And the business can have a hard time functioning if it’s unsure of what it is. That’s right. The brand. Each business has its own unique brand. And guess what’s just as…
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Continue reading →: Honoring Ruby Bridges And Her LegacyImagine being 6 years old and facing a mob of angry parents on your way to school every day for one year. Imagine being greeted by a woman who threatens to poison you just for wanting to get a better education. That was what Ruby Bridges faced as she entered…
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Continue reading →: Here’s Why You’ll Never Run Out Of Digital Content For Your BusinessAre you gonna throw your tablet at the wall if you see the words digital marketing one more time? Feeling like you’re getting burned out from thinking of content ideas for your business? Every business knows how important digital marketing is for their growth. It can help build a faster…
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Continue reading →: 5 Marketing Problems That Self-Published Authors Face (And How To Solve Them)Being a self-published author feels like a blessing and a curse. On one side, you get to have full control of the book publishing process. Instead of being controlled by a group of people who you don’t know, you get to write that manuscript that you’ve always dreamt of writing.…
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Continue reading →: Black Heroes Who Were Blacklisted: What No One Will Tell You About The Red ScareFind Out If One Of Your Heroes Was Blacklisted During The Red Scare If there’s one trend that Hollywood’s taking advantage of today, it’s nostalgia. You don’t have to travel too far to see a trailer of a movie that’s set at least as far back as the 1900s. But…
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Continue reading →: Increase Your Website Traffic With Color PsychologyFinding The Right Colors For Your Website Contrary to what some people believe, marketing is more complex than it seems. How would you feel if you drove across a McDonald’s and noticed that the arch was Green instead of Yellow? Would you even stop at that McDonald’s to get something…
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Continue reading →: Everything You Need To Know About The Black PressA Brief History of Black Publications Every time I think about Black History, I get inspired. There are so many times where Black people created their own opportunities, most times out of necessity. Whether it was the entertainment industry or academia, Black people successfully formed their own organizations and changed…
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