Are you gonna throw your tablet at the wall if you see the words digital marketing one more time?
Feeling like you’re getting burned out from thinking of content ideas for your business?
Every business knows how important digital marketing is for their growth. It can help build a faster bridge between you and your target audience while introducing you to a larger crowd online.
It’s not that you don’t know how important digital marketing is for your business. It’s creating original content that’s the problem.
Maybe you feel like you’re running out of original content ideas for your online marketing. Don’t.
You will never run out of fresh digital content for your business. Here are the top reasons why.
You Have So Many Options To Choose From
Think of digital content as a Multiverse of marketing ideas.
There are many types of content that you can use at your disposal.
Content marketing is defined as a type of marketing that involves the creation and sharing of online material.
What types of online material? Blog posts, videos, eBooks, memes, and social media posts.
Even if you use one of these types of material, what’s stopping you from using another one? Or all of them?
This is where the fun begins. You can experiment with different types of digital content and breathe new life into your marketing.
You never know. You may be creating blog posts one month and then transition into video content the next month.
You Have A Great Connection With Your Audience
Who’s the main person that you have in mind when creating your content?
The better you know your target audience, the more that you can think of different ways to connect with them and solve their problems.
When creating your content, think of what your audience will respond to. Can most of your audience be found on social media?
Do they automatically respond to your emails?
Are they interacting in your comment section under your blog posts? How many hours do they spend watching your content on YouTube?
You can even use your digital content to ask your audience about their opinions upfront. Many businesses use surveys to ask their clients or customers about their personal preferences.
You can create different surveys and ask your audience what type of content they would like you to create.
You Can Gather Inspiration From Keywords
The funniest thing about digital marketing is that it comes around full circle.
The same pages that you’re creating content for are where you can also find your next content marketing ideas.
The next time that you visit Google (probably in the next few minutes), just pay attention to the first few keywords that pop up.
Take it a step further and check out the first few results that pop up on the Results page.
You can jot down some of the more popular keywords and create content around it. Just on content marketing alone, there are so many subtopics that you can gain inspiration from.
Note: Inspiration does NOT mean imitation. You don’t want to directly steal someone’s content word for word.
Instead, you want to create authentic content that offers a different perspective.
One of the tools that I’ve recently been using is ChatGPT. I’ve only been using the software for a week, but I’ve found it really helpful in searching for content ideas.
There Are So Many Digital Channels For You To Use
Just with social media alone, there are so many platforms that you can use to market yourself.
Twitter. Instagram. Tik Tok. YouTube.
Just like the type of content, your audience may connect with you through a particular platform.
Instagram may be the best platform for you and your customers if you are a nail tech. But it may not be the best platform for your audience if you are a lawyer.
And just like each piece of content is unique, so is the digital platform.
Marketing on Twitter and Instagram is different from marketing on Tik Tok. You can experiment with different types of content and see which ones work for each platform.
And outside of social media platforms, you also have your personal website.
Instead of working within a social media platform’s marketing guidelines, you can create digital content that brings your audience directly to your website.
There Are Digital Marketers Everywhere
Last but certainly not least, you have the help of other digital marketers.
Digital marketers are like Pokémon. You can find them everywhere all over the globe.
For every blog post that you need for your website, there’s a content writer.
For every webpage that you need to create, there’s a copywriter who can create landing pages for you.
Graphic designers, video editors, and even eBook writers are considered digital marketers. These creatives can help bring fresh and authentic marketing ideas to your business.
Because digital marketers are always learning about their niches and marketing strategies, they may even introduce new content that you hadn’t considered yet, like podcasts.
When it comes to digital marketing, you should never feel like you’ve run out of ideas.
There’s always something new to learn, a new topic to introduce to your audience, and a different type of content to master.
As long as you keep this in mind, the ideas will always come to you.
If you need more information on what digital marketing really is, check out my blog post 5 Myths That Businesses Believe About Digital Marketing – Valeria Publications.
What are some ways that you keep your content authentic? Share in the comments below.