Are you a law firm who secretly dreads the holidays because of the potential slump?
Maybe the holidays represent a time where it’s hard for you to market your legal services to your clients. Well, fortunately for you, this is the best time for you to market yourself.
As sad as it is to say, personal injury accidents don’t stop because of the holidays. There’s going to be more people traveling during the holidays, leading to potentially more car accidents.
More people will also be cooking, which can lead to an increase in residential fires. The tension between families can even result in an increase of physical assault cases.
As you can see, the need for legal services can actually increase during the holidays. When those people need a law firm to represent them, you want them to be able to reach your website before any other law firm.
That’s why you want to consider using 5 of these interesting legal marketing ideas during the holiday season.
Write Holiday-centered Blog Posts
Your search rankings can increase based on the type of content you put on your website. The more relevant your content is, the more likely your potential clients will be connected to your website.
That’s why legal blog posts centered around the holidays are the best type of content for your website.
Let’s say you’re a personal injury law firm. Some of the blog posts that you can write include accidents caused by heaters or defective Christmas lights.
These blog posts are not only specifically catered to the holidays but can be used to educate your clients.
If your potential clients have experienced these types of accidents, these blog posts can match your client’s search intent and expose you to more clients.
Infographics With Holiday-centered Facts
Another type of content that you can put on your website are infographics centered around holiday-centered accidents. Infographics are a great way to share facts with your audience using nice visuals.
If you are a personal injury law firm that specializes in slip and fall accidents, you can include infographics that show how often these accidents happen during Black Friday.
You can use infographics to educate your clients or even promote your own legal services.
You can include information about the number of settlements that you’ve won concerning slip and fall accidents.
Personal Injury Surveys
Another great legal marketing idea is a personal injury survey.
Because this is a busy time for everyone, some people may be involved in a personal injury accident without even knowing it.
One of the ways that you can have your potential clients engage with your website is by participating in a personal injury survey.
You can ask potential clients to participate in a survey and ask questions that would clarify whether they’ve been the victim of a personal injury accident.
After your clients have finished the survey, you can include a call to action and direct them to your Contact Us page if they’ve been proven to suffer from an accident.
If they haven’t been the victim of an accident, you can also direct them to your blog posts or subscribe to a newsletter.
With either option, personal injury surveys are a fun way for your potential clients to engage with your website and educate them on the legal process.
Holiday-centered Social Media Posts
Holiday-centered social media posts are another way to engage with your current clients and expose your law firm to new clients.
Let’s say that you are a law firm that specializes in identity theft. You can post content on your social media pages that shares information on the number of identity theft attempts during Black Friday.
This is the type of content that holds your clients’ attention and remains relevant for the holidays.
You could also share information about what to do if you’ve been a victim of identity theft and promote your legal services throughout the post.
You could also share testimonials from past clients about any cases that you’ve won during the holiday season.
Videos are another great form of content that you can use during the holidays.
Videos are a great way to maintain your audience’s attention and are the best of both worlds.
You can educate potential clients while appealing to their visual interests.
If you want to share information interesting information without losing your clients’ attention, put it in a short-form video.
You don’t even have to be in the video for it to be effective. You can hire a videographer to make videos with cool graphics and animation.
Just like your blog posts and social media posts, you can make videos centered around holiday-related accidents.
You can use animation to describe the legal process when someone has been bitten by their neighbor’s dog.
As you can see, you’re not short on legal marketing content for your law firm’s website.
These are just some of the unique legal marketing ideas that you can use to continue to introduce your law firm to new clients.
If you are a law firm that needs additional inspiration for your legal marketing ideas, check out my blog posts 5 Authentic Ways That Content Writers Can Boost A Lawyer’s Online Presence – Valeria Publications and Lawyers, Here’s 4 Things You Can Do To Spice Up Your Website – Valeria Publications.
Share some more marketing tips during the holiday season in the comments below.