Valeria Publications

How a Content Editor Can Make Businesses More Profitable

Why do business owners make life harder?

They’d rather rely on some copyeditor to spice up their content. And then wonder why their content is stale.

Don’t get me wrong. These tools can save you time and money. But they can’t structure your content and make it more readable for your audience.

For that, you need a content editor.

What’s content editing and how can it help your business? Let’s find out.

What is Content Editing?

Everyone and their mom know what copyediting is. But what’s content editing?

It’s the process of revising content to make it more readable, effective, and easier to understand.

Isn’t that just like copyediting? Well, yes and no.

 Does content editing include correcting grammar, punctuation and spelling errors? Yeah, sometimes. But that’s not the focus.

The focus is making the content as effective as possible.

Let’s say that you want to start a blog on your website for your publishing company. You want to write about how artificial intelligence affects writing.

You can have the most well-written, grammatically correct blog post. Who cares if no one’s reading it?

Quality is what matters most to your audience.

And guess who can help make your content more enjoyable for your audience? Content editors.

Let’s find out 5 specific ways that content editors can help businesses with their content.

Taking out the Fluff

For whatever reason, business owners want to put fluff in their content.

What’s fluff? Anything that is long-winded and wordy. The shorter your sentences, the more readable your content.

Content editors are masters at removing fluff from content. Or in some cases doing the opposite: adding important sections to content.

Content creation is not a one-size-fits-all approach. It’s just like any other form of art. You add or remove whatever elements you like until you feel the masterpiece is ready.

A content editor can evaluate your blog post, article, or video and make suggestions that make it more effective.

Removing fluff leads into the next benefit: helping with your brand voice.

Establishing Brand Identity

The content you create for your business is a great way to establish your brand.

Unfortunately, there’s so many decisions to make when creating content, including:

• SEO optimization
• Different social media platforms
• Long copy vs. short copy
• The type of content you want to create
• The types of marketing platforms your audience responds to.

With all of these factors, it’s easy to lose your brand identity.

A content editor helps you keep your brand voice at the forefront. No matter what type of content you produce, content editors make sure that your brand is consistent at all times.

Consistency helps build trust with your audience. The more consistent your brand voice across different platforms, the more trustworthy you are to your audience.

Next is a benefit that every business owner has heard of before: SEO optimization.

Making Content More SEO-Friendly

When content is SEO-friendly, that means that it is more likely to rank high on search results pages based on certain guidelines.

Some content creators hate SEO optimization, with good reason. The guidelines can be confusing to understand, at best. And at worst, business owners may not even know about them.

Nothing is more frustrating than putting effort into your content and not seeing the results that you want.

Content editors are the experts that can help you seek those results. They’re familiar with the SEO guidelines and can use their expertise to enhance your content.

Some of the ways that they can make your content more SEO-friendly are:

• Writing descriptive URLs.
• Conducting keyword research.
• Ensuring your content covers the search intent of your audience.
• Writing attention-grabbing headlines
• Incorporating transitional phrases throughout your copy.
• Eliminating lengthy sentences and clichéd words.

Even though some of these sound like copywriting tasks, they assist with maintaining the flow throughout content. Which leads into the next benefit.

Helping with the flow of Content

Every piece of content serves a purpose. That purpose could be to promote a product or service or educate your audience on a topic.

Regardless, there’s a logical flow that your content should follow. If you start with a call to action, you’re going to turn your audience off.

If you don’t convince your audience why they should buy your product or service, they’re not going to.

If you’ve confused your audience, they’re not going to buy from you at all. They’ll just leave your website.

See why you need a content editor?

Content editors can help establish the flow of your content. While analyzing your content, they keep the following questions in mind:

• What is the purpose of this content?
• What action do we want the audience to take?
• What benefit does the audience get if they take this action?
• What information does your audience need to know to take this action?

Using these questions as a guide, content editors can make the best suggestions for a more cohesive flow. They can make sure that each piece of the content contributes to its purpose.

Last but not least, all of these benefits lead to the ultimate benefit – assisting with a sales funnel.

Improving the Sales Funnel

The sales funnel is the customer’s buying process. It involves every step of the process, from awareness of the problem to a purchase.

Many business owners don’t create their content with this process in mind. If they actually broke the sales funnel down, there would be enough content ideas for their campaigns.

A content editor can help business owners take advantage of the sales funnel for their content. They can assist with structuring the content around particular parts of the process.

You could have content that centers around making your audience aware of a problem, how that problem can be solved, and how your product or service solves that problem.

Work with a Content Editor Today

Content editors can be a blessing to a business owner. They can guide your content – and your business – in the right direction.

If you need a content editor for your business, use the button below to schedule a consultation today.